NASCAR star Kasey Kahne is encouraging fans to get eat better and work out more.
Fans will get to see Kahne join the fight against obesity in a new series of TV advertisements, according to the N.C. Division of Public Health. The race car driver will star in ads for Eat Smart, Move More…North Carolina in the period leading up to the Daytona 500 to encourage healthy eating and physical activity.
The TV and radio ads focus on encouraging fans to choose water over sugar-laden drinks and to be more physically active through simple choices.
These latest ads are targeted at NASCAR fans, many of whom are adults with kids in the home. According to the state, market research showed that many adult NASCAR fans get less exercise and drink more sugar-sweetened beverages than the average American.
Well, maybe if the races didn't take so darn long fans would be more willing to get off the couch!
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2 comments:
Sugar-sweetened beverages, yea I'm sure thats what NASCAR fans drink more of. :) Long races are perfect for watching and passing the time on a treadmill.
Well, maybe NASCAR fans are drinking a lot more sweet tea than Budweiser!
But that's good advice about hoping on the treadmill while watching a race.
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